by Amplitude Marketing | Mar 26, 2024 | SEO
Connect with diverse audiences across the globe by embracing a multi-local strategy. Explore how brands can merge cognitive science with local expertise.
by Amplitude Marketing | Mar 23, 2024 | SEO
You should expect to see “some erosion of current traffic levels” from brand-related terms as a result of Google’s Search Generative Experience, according to a new Authoritas analysis. Why we care. Google just today announced it is rolling out SGE to users who aren’t...
by Amplitude Marketing | Mar 23, 2024 | SEO
Bing Deep Search, an optional generative AI feature meant to help searchers with complex questions that don’t have simple answers, is now fully live for all users. Microsoft announced today that all users can now access Deep Search within Bing Search by clicking on...
by Amplitude Marketing | Mar 23, 2024 | SEO
Google released a dedicated guide for developers called the Performance Max developer guide. The document is aimed at helping developers access the necessary information to build PMax integrations more easily. Why we care. For developers working on PMax integration,...
by Amplitude Marketing | Mar 23, 2024 | SEO
TikTok published a new guide offering best practices for lead generation on the platform. The comprehensive 25-page document, which was released in partnership with Hubspot, provides actionable tips on: Lead generation forms. Hooks. Messaging. Calls to action. Why we...
by Amplitude Marketing | Mar 23, 2024 | SEO
Google is now testing AI overviews in the main Google Search results, even if you have not opted into the Google Search Generative Experience labs feature. Google said this is an experience on a “subset of queries, on a small percentage of search traffic in the U.S.,”...
