by Amplitude Marketing | Apr 3, 2024 | SEO
The customer data platform (CDP) is one of the fastest-growing categories of business technology today. To understand why, you have to look at some of the underlying challenges across many industries related to data, AI and personalization. Customers want an...
by Amplitude Marketing | Apr 3, 2024 | SEO
Microsoft is extending Maximum Conversion Value to all shopping and search campaigns. This bid strategy, which was previously exclusive to smart shopping campaigns, automatically adjusts your bids in real-time to maximize total conversion value within your budget. If...
by Amplitude Marketing | Apr 3, 2024 | SEO
Using Google Tag Manager effectively first requires a comprehensive understanding of how it works and what it can be used for. This introductory guide to GTM will clear up any confusion or fears you had about using the tool, arming you with all the knowledge you need...
by Amplitude Marketing | Apr 2, 2024 | SEO
Meta launched new audience insight and targeting options within its Advantage+ Shopping Campaigns. These new capabilities allow you to generate reporting breakdowns of your audience and target individuals interested in your products or services who haven’t yet made a...
by Amplitude Marketing | Apr 2, 2024 | SEO
Walmart is expanding its retail media business to include small marketers and international suppliers. Additionally, it is opening up Walmart Connect to brands that have not traditionally sold their products in its stores, such as automotive and financial marketers – ...
by Amplitude Marketing | Apr 2, 2024 | SEO
Perplexity, an AI-powered search engine, is planning to introduce native advertising in related questions, according to Adweek. How it will work. Related questions, which include links to sources, account for 40% of Perplexity’s queries. So Perplexity plans to add...
