by Amplitude Marketing | Apr 5, 2024 | SEO
LinkedIn today introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners including Paramount, Roku and Samsung Ads. In addition to LinkedIn’s...
by Amplitude Marketing | Apr 5, 2024 | SEO
Google is reportedly in talks about putting in an offer to acquire Hubspot. The search giant has allegedly been in discussions with Morgan Stanley about how much it should offer to buy the online marketing software company, which is said to be valued at $35 billion....
by Amplitude Marketing | Apr 5, 2024 | SEO
Google’s AI overviews are beginning to appear in search queries for a “small slice” of logged-in users in the UK. Google’s Search Generative Experience has been in testing as a Labs experiment in the U.S. since May 2023. SGE has never been available in the UK. Why we...
by Amplitude Marketing | Apr 5, 2024 | SEO
Google will soon recommend linking your Display & Video 360 advertisers to Google Analytics. Once it detects an unlinked DV360 advertiser, you may start receiving these recommendations similar to the notification displayed in the image below: Why? Linking the...
by Amplitude Marketing | Apr 5, 2024 | SEO
PPCsurvey.com has just released a new State of PPC Global Report for 2024. It includes input from more than 1,100. PPC specialists from around the globe. The findings cover search marketers’ largest concerns, top priorities, spend data, automation insight and a wealth...
by Amplitude Marketing | Apr 4, 2024 | SEO
Facebook is launching an updated video player that provides a consistent design for all video lengths, including Reels, longer videos, and Live content, in one fullscreen. This updated video player, which bears a striking resemblance to TikTok, will initially roll out...
