by Amplitude Marketing | Apr 17, 2024 | SEO
Some of the world’s most iconic search marketers — including Glenn Gabe, Brad Geddes, Lily Ray, Amy Hebdon, Jessica Bowman, and Bruce Clay — are now confirmed to speak at Search Engine Land’s SMX Advanced, online June 11-12… and you can learn from them, along with the...
by Amplitude Marketing | Apr 17, 2024 | SEO
Technology news rag The Verge has published a 700-word article half-filled with content generated by Google Gemini and a heavy dose of sarcasm that has been outranking more in-depth, well-researched and arguably more helpful content written by humans at publications...
by Amplitude Marketing | Apr 17, 2024 | SEO
As a search marketing professional, you’ve honed your skills in driving targeted traffic and achieving measurable results. But what if you could amplify your impact and reach a wider audience? Join MNTN on Thursday, April 18th to learn more about why CTV is a logical...
by Amplitude Marketing | Apr 17, 2024 | SEO
Ad Strength is not a “major factor” that stops a keyword from going to auction, despite what some advertisers may believe. That’s according to Google Ads Liaison Ginny Marvin. Ad Strength. Responding to a post on X from an advertiser who said “Ad Strength is a major...
by Amplitude Marketing | Apr 17, 2024 | SEO
Google is introducing new generative image tools for Demand Gen advertisers worldwide. These AI-powered tools can quickly produce high-quality image assets with just a few clicks. Google is also rolling out a new Generate more like this feature, which lets advertisers...
by Amplitude Marketing | Apr 17, 2024 | SEO
SEO is turbulent right now. Between tons of algorithm updates and reports of Search Generative Experience (SGE) taking over the SERPs, there’s a lot of uncertainty and anxiety about the path forward. To me, it’s the perfect time to put some under-utilized SEO research...
