by Amplitude Marketing | May 14, 2024 | SEO
New creative controls for video ads that allow advertisers to dictate where their videos appear across Google’s different ad formats are being introduced for Demand Gen campaigns. They have been released in beta. Why we care. Assigning video assets to specific formats...
by Amplitude Marketing | May 14, 2024 | SEO
Paid search advertising conversion rates have decreased across nearly all industries year over year. Meanwhile, the cost of generating leads through search ads continues to increase. Feeling déjà vu? I sure was after reading LocalIQ’s annual search advertising...
by Amplitude Marketing | May 14, 2024 | SEO
It seems like the search algorithm changes have been hitting harder than a Taylor Swift breakup song. There’s been much talk about core updates, helpful content, reputation abuse, etc. OpenAI is building a search engine, and Google’s Search Generative Experience is...
by Amplitude Marketing | May 14, 2024 | SEO
Today’s shoppers interact with brands and products across multiple touchpoints before making a purchase, which means having a presence on numerous shopping destinations is crucial to revenue generation. But before you start listing products on a bunch of new channels,...
by Amplitude Marketing | May 14, 2024 | SEO
We rarely stop to think about the lightning speed of modern information access. Try picturing a time when answers lived only in libraries – it seems archaic now. Search tools have become so powerful that they grasp the meaning behind your questions, not just the...
by Amplitude Marketing | May 14, 2024 | SEO
You’ve created awesome content, but now what? Content distribution is the secret sauce that gets your hard work in front of the right eyes. And for B2B, you need a content strategy with a strategic distribution plan. I’ve been in the content trenches for years, and...
