by Amplitude Marketing | May 22, 2024 | SEO
A new AI-driven ad experience aimed at boosting consumer confidence for online purchases and assisting with complex shopping decisions was unveiled today at Google Marketing Live 2024. What’s new. AI-powered ad types for an immersive experience: Video-powered Search...
by Amplitude Marketing | May 22, 2024 | SEO
More options are available for visually immersive ad formats to drive consumer demand and conversions across its YouTube, Discover and Gmail properties, Google announced today at Google Marketing Live 2024. Driving the news. Key updates include: Expansion of Demand...
by Amplitude Marketing | May 22, 2024 | SEO
Ads are coming to AI Overviews, Google announced today at Google Marketing Live 2024. What’s new. Google is testing the inclusion of Search and Shopping ads inside the AI Overviews boxes that can appear atop search results for complex queries. How it works. When an ad...
by Amplitude Marketing | May 22, 2024 | SEO
Google has fully rolled out its Ads Data Manager tool to help advertisers easily centralize and activate their first-party data for more effective AI-powered campaigns. What’s new. Ads Data Manager allows businesses to bring together disparate first-party data sources...
by Amplitude Marketing | May 22, 2024 | SEO
New shopping features aimed at helping merchants better showcase their brands and create visual content using AI technology are now available, Google announced today at Google Marketing Live 2024. The big picture. More than 40% of Google shopping searches mention...
by Amplitude Marketing | May 22, 2024 | SEO
What good is winning the algorithm if you’ve lost the human? What would happen if you were OK with sacrificing a high ranking to get more people to thank you for how much you educated them? In this article, discover Wil’s two new approaches to SEO and content using...
