by Amplitude Marketing | May 22, 2024 | SEO
Google has fully rolled out its Ads Data Manager tool to help advertisers easily centralize and activate their first-party data for more effective AI-powered campaigns. What’s new. Ads Data Manager allows businesses to bring together disparate first-party data sources...
by Amplitude Marketing | May 22, 2024 | SEO
New shopping features aimed at helping merchants better showcase their brands and create visual content using AI technology are now available, Google announced today at Google Marketing Live 2024. The big picture. More than 40% of Google shopping searches mention...
by Amplitude Marketing | May 22, 2024 | SEO
What good is winning the algorithm if you’ve lost the human? What would happen if you were OK with sacrificing a high ranking to get more people to thank you for how much you educated them? In this article, discover Wil’s two new approaches to SEO and content using...
by Amplitude Marketing | May 21, 2024 | SEO
We’re in a disruptive moment, according to Alphabet and Google CEO Sundar Pichai. Although he is optimistic that Google AI Overviews and Search will drive more traffic and engagement, that is zero comfort for the many content creators who have seen their websites...
by Amplitude Marketing | May 21, 2024 | SEO
Explore the aftermath of Google’s March Core Update and Spam Updates and uncover four major trends shaping the search landscape.
by Amplitude Marketing | May 18, 2024 | SEO
The Department of Justice’s laid out a damning case against Google in the antitrust lawsuit closing argument. Search Engine Land Managing Editor Danny Goodwin highlighted some of the damaging evidence – including how Google has been increasing costs for advertisers –...
