by Amplitude Marketing | Jun 6, 2024 | SEO
A UK court has ruled that Google must face a £13.6 billion ($17 billion) lawsuit alleging it wields too much power over the online advertising market. Why we care. The case could have far-reaching implications for the digital ad industry. Will this lead to advertisers...
by Amplitude Marketing | Jun 6, 2024 | SEO
OpenAI has announced 30 significant deals with tech and media brands to date, including three in the past week with Vox Media, the Atlantic and the World Association of Newspapers and News Publishers. Now there’s an easy way to keep track of them all: the OpenAI...
by Amplitude Marketing | Jun 6, 2024 | SEO
A majority of Americans are spending more time searching for services online today than five years ago — and they’re frustrated about it, according to a new survey. Why we care. Search engines are supposed to help people find information they want or need. This survey...
by Amplitude Marketing | Jun 6, 2024 | SEO
Do you ever feel like the world of paid search evolves faster than you can keep up? With constant updates and the push to accept AI and automation, it can be easy to feel overwhelmed and discouraged as a paid search marketer. But you aren’t alone. In a dynamic field...
by Amplitude Marketing | Jun 6, 2024 | SEO
Google’s annual marketing event, Google Marketing Live 2024, heavily emphasized upcoming AI products and features, particularly the Search Generative Experience (SGE), now called AI Overviews. Ads within AI Overviews are being tested in the U.S. only on queries it...
by Amplitude Marketing | Jun 6, 2024 | SEO
Ignite Visibility, a highly-rated digital marketing and advertising agency headquartered in San Diego, California, has launched a new service offering that will help businesses gain traffic and online visibility by optimizing for AI-powered search engines. The new...
