by Amplitude Marketing | Jun 11, 2024 | SEO
LinkedIn has confirmed it will stop allowing advertisers to target users based on data gleaned from their participation in LinkedIn Groups, following pressure from European regulators over potential violations of the Digital Services Act (DSA). Why it matters. The...
by Amplitude Marketing | Jun 11, 2024 | SEO
Google Ads is finalizing the rollout of its new design to all markets starting Aug. 30, retiring the old interface for desktop users. The big picture. First launched in 2023, the new Google Ads design overhauls how the product is organized, aiming to make tools and...
by Amplitude Marketing | Jun 11, 2024 | SEO
If your website is struggling to get organic traffic from Google Search – there are three core areas you should focus on, according to Google’s Search Liaison Danny Sullivan: Continue creating high-quality content – do what you think is best for your readers....
by Amplitude Marketing | Jun 11, 2024 | SEO
Google updated its search performance report within Google Search Console to include a breakdown of your merchant listings within the Google Search Image tab. This means you can now see how well your merchant listings are performing when a searcher clicks on the image...
by Amplitude Marketing | Jun 11, 2024 | SEO
Since the August 2022 helpful content update, Google has been emphasizing “helpfulness” for ranking content on SERPs. Now, Google has incorporated helpfulness signals into the March 2024 core update. It’s now a huge part of search. So, what exactly is helpful content?...
by Amplitude Marketing | Jun 11, 2024 | SEO
We know that gated content can drive leads and revenue. However, hiding your best stuff can be a double-edged sword. On the one hand, it creates exclusivity and value for paying subscribers; on the other, it presents a challenge in driving organic traffic. For video...
