by Amplitude Marketing | Jun 22, 2024 | SEO
Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). Why it matters. Businesses that relied on Universal Analytics for website measurement and data analysis need to act...
by Amplitude Marketing | Jun 22, 2024 | SEO
In this Whiteboard Friday, learn about UTM tagging for Google Business Profiles with Claire Carlile Rees.
by Amplitude Marketing | Jun 21, 2024 | SEO
Google seems to have a bug where it has not indexed new content across both large and smaller publishers over the past several hours. The issue seemed to have started at about 5 p.m. ET, when Google Search was not showing most of the new content that content creators...
by Amplitude Marketing | Jun 21, 2024 | SEO
Google appears to have pulled back further on AI Overviews following well-earned criticism about its AI-generated answers giving users incorrect, misleading and dangerous answers. Let’s dive into new findings from two separate SEO platforms: SEOClarity looked at 2,700...
by Amplitude Marketing | Jun 21, 2024 | SEO
Google is consolidating its content suitability levers for advertisers across YouTube and the Display Network starting in September. What’s changing: Several content label exclusions will be removed for YouTube ads (DL-G, DL-PG, DL-T, DL-MA, “not yet labeled”) but...
by Amplitude Marketing | Jun 21, 2024 | SEO
Google will make Display & Video 360’s instant reports accessible through the Bid Manager API over the next few months as part of a migration from offline reporting. The big change. Once a partner is migrated, instant reports will be included in responses from the...
