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Semantic Search Is the Only Search That Matters Now (For SEO and AI Visibility)

by Amplitude Marketing | Jan 27, 2026 | SEO

Search engines “think” in topics, not keywords. They understand entities—people, places, products, ideas—and how they relate. They focus on meaning, not word matching. If you want to do SEO today, or show up in AI recommendations, you need to understand…Read more...

What is ChatGPT Atlas? — Whiteboard Friday

by Amplitude Marketing | Jan 24, 2026 | SEO

What is ChatGPT’s Atlas? Charlie Marchant explains OpenAI’s new AI-powered browser, its “Agent Mode” capabilities, and the pros and cons of using it.

If You’ve Been Investing in SEO, You’re on the Right Track With GEO: An AMA With Lily Ray

by Amplitude Marketing | Jan 23, 2026 | SEO

Overwhelmed by AI search disrupting SEO? Lily Ray shares smart strategies to boost visibility, measure success, and thrive in 2026’s evolving search landscape.

How to Make Every Click Count with Search Experience Optimization

by Amplitude Marketing | Jan 22, 2026 | SEO

Go beyond rankings with Search Experience Optimization (SXO). Learn how to use user behavior data to improve clicks, engagement, and conversions.

How to Rank in AI Overviews: What Actually Works (Based on Data, Not Speculation)

by Amplitude Marketing | Jan 21, 2026 | SEO

Our own study shows that AI Overviews have caused click-through rate drops of 34.5%, with new research from Seer Interactive reporting drops as high as 61%. And research from Pew shows users who encounter an AI summary click on a…Read more ›

Every Marketer Says You Need “Taste”. Here’s What That Actually Means

by Amplitude Marketing | Jan 21, 2026 | SEO

With just a couple of prompts, an LLM can generate an entire blog post that you can publish on your website. A solopreneur or a marketing team of one can pump out newsletters, social media content, ad copy, and blog…Read more ›
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