3 PPC KPIs to track and measure success

3 PPC KPIs to track and measure success

There are so many metrics you can track when running a Google Ads campaign. Yes, having more data at your disposal helps you make more informed decisions, but to someone new to paid search, all the data can be overwhelming. Where do you start? Are some metrics more...
Google launches Google TV advertising network

Google launches Google TV advertising network

Google is ramping up its connected TV advertising offerings with the launch of the Google TV network across over 20 million monthly active Google TV and Android TV OS devices. Why it matters. Connected TV viewing continues to rise, with over 150 million people...