by Amplitude Marketing | Jun 15, 2024 | SEO
Google is making it easier for merchants to pull in product listings from their sites through automated “website crawl” feeds in Merchant Center. How it works. Google uses structured data markup on merchant websites to automatically extract up-to-date product...
by Amplitude Marketing | Jun 15, 2024 | SEO
Pinterest is rolling out new AI-powered ad tools and measurement partnerships to drive better performance and brand safety for advertisers. The big picture. Pinterest is investing heavily in generative AI capabilities for more engaging, personalized ad formats and...
by Amplitude Marketing | Jun 15, 2024 | SEO
A/B testing can help you get a leg up on the competition and help you in avoiding mistakes. Watch this week’s Whiteboard Friday with Jandira to review four surprising SEO test results.
by Amplitude Marketing | Jun 14, 2024 | SEO
Between navigating Google’s never-ending algorithm updates, fighting off competitors, and getting buy-in for projects, there are many significant SEO challenges to consider. So, which ones should you focus on? Here are the six biggest ones I think you should pay…Read...
by Amplitude Marketing | Jun 14, 2024 | SEO
Google is rolling out an update to attribution models in Google Analytics 4 (GA4) to more accurately credit paid search campaigns for driving conversions. Why it matters. The change addresses an issue where conversions that should be attributed to paid search clicks...
by Amplitude Marketing | Jun 14, 2024 | SEO
YouTube is testing serving ads directly embedded into video streams – the latest move in its war on ad-blockers. Why it matters. The “server-side ad injection” approach bakes ads into the core video file itself, making them indistinguishable from content for client...
