by Amplitude Marketing | Jul 10, 2024 | SEO
Google indefinitely paused its planned Healthcare and medicines policy update that would have allowed certified advertisers to discuss opioid painkillers without promoting or selling them. Why we care. This reversal affects advertisers in healthcare, public policy and...
by Amplitude Marketing | Jul 10, 2024 | SEO
Google Ads made broad match the default setting when creating new Search campaigns, a departure from its previous default of having broad match turned off. Why it matters. This change could significantly impact campaign performance and budget spend if advertisers...
by Amplitude Marketing | Jul 10, 2024 | SEO
There’s a new search strategy in town! Generative engine optimization (GEO), the younger sibling of search engine optimization (SEO), has arrived at the station. There’s a good chance you’re already familiar – if you head to Google and ask it a question, you’ll likely...
by Amplitude Marketing | Jul 10, 2024 | SEO
Google may have pressed pause on their phasing out of third-party cookies, but the rest of us don’t have to. While this latest pushback means some businesses may put off their search for a solution, I will instead outline practical steps you can take today to test...
by Amplitude Marketing | Jul 10, 2024 | SEO
Microsoft Advertising announced new AI-powered asset recommendations for video ads, with Connected TV ad recommendations coming soon. Why we care. AI-powered ad creation tools are becoming increasingly sophisticated, allowing advertisers to scale their creative...
by Amplitude Marketing | Jul 10, 2024 | SEO
Does developing a link building plan sound daunting? Steal the blueprint I’ve used to create successful link building strategies for my clients.
