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How to use the ‘perfect click’ to optimize for AI-assisted search results

How to use the ‘perfect click’ to optimize for AI-assisted search results

by Amplitude Marketing | Jun 26, 2024 | SEO

The perfect click refers to a click from a SERP that takes the user directly to the single best webpage or resource that directly solves their problem.  The ultimate aim of assistive search features like Google’s AI Overviews and Bing’s Copilot is to bring the user...
Google AI Overviews are an evolution, not a revolution

Google AI Overviews are an evolution, not a revolution

by Amplitude Marketing | Jun 26, 2024 | SEO

After all the huffing and puffing, Google’s SGE-turned-AI Overviews rolled out across 84% of searches – only to be rolled back to 15%. Temporarily. Most likely. For now. Equally likely to roll out someday soon. Let’s all take a collective pause and take a deep breath....
Google dropping continuous scroll in search results

Google dropping continuous scroll in search results

by Amplitude Marketing | Jun 26, 2024 | SEO

Google Search will stop its continuous scroll user experience where Google loads more results as you scroll past the first page of the search results. Instead, you will see see the classic and old pagination bar at the footer of the Google Search results. Desktop...
7 LinkedIn Ad settings and tactics you didn’t know you needed

7 LinkedIn Ad settings and tactics you didn’t know you needed

by Amplitude Marketing | Jun 26, 2024 | SEO

LinkedIn Advertising presents marketers with new and exciting opportunities to reach target audiences. New features and updates are available to level up your campaigns, drive engagement and reach business goals with greater precision and impact.  Let’s delve into the...
Yelp adds 8 searchable accessibility business attributes

Yelp adds 8 searchable accessibility business attributes

by Amplitude Marketing | Jun 26, 2024 | SEO

Yelp today introduced eight new business attributes that you can add to your page to help people with disabilities discover your local business. The new attributes. Yelp added the following: Mobility accessibility attributes: Accessible parking near entrance ...

Google’s Navboost Queries and Brands in SEO

by Amplitude Marketing | Jun 26, 2024 | SEO

Are you still sleeping on brand as a ranking factor? Explore Tom’s detailed takeaways from the Google leak, with an emphasis on understanding Navboost queries, a click-based ranking system, and branded search.
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