by Amplitude Marketing | Jul 23, 2024 | SEO
Google is reversing course and won’t phase out third-party cookies in Chrome as previously planned, instead opting for a new approach that gives users more control, the company announced today. Why we care. This decision marks a significant shift in Google’s privacy...
by Amplitude Marketing | Jul 20, 2024 | SEO
How do we know what is and what isn’t a Google ranking factor? In this episode, Will reveals four testing ideas relating to the Google API leaks to help answer that question.
by Amplitude Marketing | Jul 19, 2024 | SEO
Pay-per-click (PPC) is a form of online advertising where advertisers pay a fee each time someone clicks their ad. There’s no conundrum between the two types of marketing. You don’t have to choose one or the other; the best companies…Read more ›
by Amplitude Marketing | Jul 19, 2024 | SEO
Well… if you can’t win, change the rules. There’s a very simple trick for getting search traffic for the keywords that you want to rank for—without actually ranking for them. Enter… One of the most common pieces of marketing advice…Read more ›
by Amplitude Marketing | Jul 19, 2024 | SEO
Microsoft Ads is rolling out a new feature called “brand lists” for Performance Max (PMax) campaigns. It promises more control over your brand image and ad visibility. Brand lists allow advertisers to exclude their ads from appearing alongside specific brands,...
by Amplitude Marketing | Jul 19, 2024 | SEO
Italian competition watchdog AGCM launched an investigation into Google’s user consent practices for ad profiling. Why it matters. This probe highlights growing scrutiny of Google and the data practices of Big Tech in Europe, especially under new regulations like the...
