by Amplitude Marketing | Jul 25, 2024 | SEO
Google’s Q2 earnings call revealed how the tech giant is leveraging AI to enhance its advertising products, potentially opening new opportunities for marketers. Google is betting big on AI to drive innovation across its ad platforms, from Search to YouTube, while also...
by Amplitude Marketing | Jul 25, 2024 | SEO
Google announced that ads were coming to AI Overviews at Google Marketing Live in May. We’re still waiting, but ads in AI Overviews are coming “soon,” Philipp Schindler, Alphabet’s senior vice president, chief business officer, confirmed during last night’s Alphabet...
by Amplitude Marketing | Jul 25, 2024 | SEO
When managed effectively, Google Ads campaigns can significantly boost your online presence and drive business results. However, even well-planned campaigns can experience unexpected performance drops. This guide will help you understand why these drops occur, how to...
by Amplitude Marketing | Jul 25, 2024 | SEO
The past year hasn’t been the easiest in search. SEOs are literally unhappier, trying to keep up with unprecedented volatility, ever-expanding workloads and cascading internal expectations. Couple all this with an unstable macro environment, reduced liquidity that...
by Amplitude Marketing | Jul 25, 2024 | SEO
Unlock the latest SEO insights with MozCon 2024 video bundles, now available for purchase! Plus, enjoy free access to MozCon 2023 videos. Don’t miss out on industry-leading strategies and expert sessions!
by Amplitude Marketing | Jul 24, 2024 | SEO
Comparing your website’s organic search performance to the latest industry benchmarks is the best way to contextualize YTD organic search traffic data, adapt SEO and content strategies to maximize results, and set more informed KPIs. Join Steven van Vessum, Director...
