by Amplitude Marketing | Jul 10, 2024 | SEO
Google Ads made broad match the default setting when creating new Search campaigns, a departure from its previous default of having broad match turned off. Why it matters. This change could significantly impact campaign performance and budget spend if advertisers...
by Amplitude Marketing | Jul 10, 2024 | SEO
There’s a new search strategy in town! Generative engine optimization (GEO), the younger sibling of search engine optimization (SEO), has arrived at the station. There’s a good chance you’re already familiar – if you head to Google and ask it a question, you’ll likely...
by Amplitude Marketing | Jul 10, 2024 | SEO
Google may have pressed pause on their phasing out of third-party cookies, but the rest of us don’t have to. While this latest pushback means some businesses may put off their search for a solution, I will instead outline practical steps you can take today to test...
by Amplitude Marketing | Jul 10, 2024 | SEO
Microsoft Advertising announced new AI-powered asset recommendations for video ads, with Connected TV ad recommendations coming soon. Why we care. AI-powered ad creation tools are becoming increasingly sophisticated, allowing advertisers to scale their creative...
by Amplitude Marketing | Jul 10, 2024 | SEO
Does developing a link building plan sound daunting? Steal the blueprint I’ve used to create successful link building strategies for my clients.
by Amplitude Marketing | Jul 10, 2024 | SEO
Tips applicable to local business marketing were wonderfully plentiful at this year’s MozCon. Today, Miriam shares the takeaways that rang bells and lit bulbs for her.
