by Amplitude Marketing | Jul 18, 2024 | SEO
Personalization has always been a buzzword in marketing, but not every brand does it the way consumers want. Wunderkind’s 2024 Consumer Insights Report is a survey of over 1,503 consumers across the United States and United Kingdom about several topics from...
by Amplitude Marketing | Jul 17, 2024 | SEO
Apple updated the App Store’s Search tab, removing the Discover section and placing suggested apps, including ads, more prominently below the search bar. Why it matters. Advertisers will now have their apps showing at the top of the Search tab potentially increasing...
by Amplitude Marketing | Jul 17, 2024 | SEO
Meta added overlay ads to Instagram Reels, offering new ad placements to reach users with banner ads while they watch reels. The big picture. This move aligns with Meta’s ongoing strategy to monetize Reels across its platforms, following the earlier introduction of...
by Amplitude Marketing | Jul 17, 2024 | SEO
Google Notes, which launched in Search and Discover as a labs feature 8 months ago is officially ending at the end of this month. “We’re excited to continue testing new ways to connect people to authentic, relatable voices and look forward to bringing some of our...
by Amplitude Marketing | Jul 17, 2024 | SEO
Accurate customer data is a marketer’s goldmine. It unlocks personalized experiences, fuels growth, and maximizes ROI. But the reality is, bad data is the norm. Outdated, inconsistent, or inaccurate information is sabotaging marketing efforts everywhere. Fortunately,...
by Amplitude Marketing | Jul 17, 2024 | SEO
You know as well as anyone that the search marketing industry is constantly evolving and changing… Machine learning in Google Ads – friend or foe? How can you leverage generative AI right now to power success? Google’s definition of quality content keeps changing –...
