by Amplitude Marketing | Feb 19, 2025 | Digital Marketing
Conferences have been on my mind a lot lately—specifically, the ones that bring together the brightest marketers and creators in the industry.After sharing the list with my Marketing team, one thought echoed across the board: “Our readers would probably love...
![Which LLM Should You Use for Your Business? [Pros and Cons]](https://amplitudemktg.com/wp-content/uploads/2025/02/c497a8fe-0f60-4244-9cb1-5bed4d1e5ab6.png)
by Amplitude Marketing | Feb 19, 2025 | Digital Marketing
Choosing the right large language model can feel overwhelming with so many options out there, especially if you’re not exactly living and breathing AI But as we’ve worked through each one, we’ve gotten a real sense of what they’re good at (and where they fall short)....
by Amplitude Marketing | Feb 19, 2025 | Digital Marketing
A lot of marketers are guilty of paying too much attention to keyword volumes and not enough to what the content should cover. As a result, they produce large volumes of content that lack engagement and don’t convert. That’s even true for pieces that are...
by Amplitude Marketing | Feb 19, 2025 | Digital Marketing
I started Morning Brew during my senior year at the University of Michigan while helping students prepare for job interviews. When I asked them how they stayed up-to-date with business news, they all gave similar answers. “I read the Wall Street Journal because...
by Amplitude Marketing | Feb 18, 2025 | Digital Marketing
Picture this: Your boss is asking you about the business impact of your social media strategy. You know you’ve moved the needle — brought in website visitors, converted some of them, and nudged brand awareness. But how do you prove it?This is where a social media...
![Media Mix Modeling: What It Is and How to Use It [+ Examples]](https://amplitudemktg.com/wp-content/uploads/2025/02/8ba68133-b408-456b-a531-171a91d2b38e-1.png)
by Amplitude Marketing | Feb 18, 2025 | Digital Marketing
I’ve worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and reporting. Having worked in leading digital agencies and my own multi-channel agency, media mix modeling (MMM) is paramount in my work. I co-founded an...
