![The Usability Testing Playbook [Expert Tips & Sample Questions]](https://amplitudemktg.com/wp-content/uploads/2025/03/6c3ff587-7525-4d62-b870-13a85b7c0868.png)
by Amplitude Marketing | Mar 7, 2025 | Digital Marketing
As an employee and a freelancer, I’ve seen plenty of brands fall prey to a shiny object syndrome where they want to build a feature they saw a competitor launch or simply thought was a good idea. Then, they build that idea without knowing if their audience needs or...
by Amplitude Marketing | Mar 7, 2025 | Digital Marketing
Whether you‘re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it’s innovative and engaging for your prospects and customers. In this post,...
by Amplitude Marketing | Mar 7, 2025 | Digital Marketing
Let’s get right down to it — the key to successful SEO is concentrating on long-tail keywords, which are associated with more qualified traffic that’s more likely to convert. As for the key to finding — and choosing — the right long-tail keywords? I’ve found...
by Amplitude Marketing | Mar 6, 2025 | Digital Marketing
Here’s a hint as to the identity of today’s master in marketing: When I asked what his pie-in-the-sky marketing dream was, he sighed like Ahab hunting the white whale. “I would love to get cast members from The Bear” — Hulu’s Chicago-set show ” — “to record...
by Amplitude Marketing | Mar 6, 2025 | Digital Marketing
I primarily work with B2B clients, so I’m getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesn’t...
![13 Media Planning Tools I Tried & What Worked Best [+ Free Template]](https://amplitudemktg.com/wp-content/uploads/2025/03/8ba68133-b408-456b-a531-171a91d2b38e.png)
by Amplitude Marketing | Mar 6, 2025 | Digital Marketing
Nowadays, people are consuming marketing and media in more ways than one, which means that media planning tools are no longer optional for those who want to reach their audiences across a variety of channels. I’ve found that while traditional outlets like TV,...
