by Amplitude Marketing | Mar 15, 2025 | Digital Marketing
As a marketer, I’m no stranger to ad managers like Google Ads and Meta Ads. However, I was interested to learn that there’s a third option for ad buying: demand-side platforms (DSP). What is a DSP, you ask? These tools are essentially an automated way to purchase and...
by Amplitude Marketing | Mar 15, 2025 | Digital Marketing
If you’re staring at a blank screen (we’ve all been there) trying to figure out how to develop a marketing brief, there are a few questions you can ask yourself to get to the heart of the problems and solutions your campaign will address. Use these guiding questions...
by Amplitude Marketing | Mar 14, 2025 | Digital Marketing
Running content strategy for B2B SaaS companies taught me that a digital marketing strategy for startups can’t just copy enterprise playbooks. Content calendars, lead-scoring models, and expensive ABM campaigns? They fell apart when applied to early-stage businesses...
![The 12 Best Free Flowchart Templates [+ Examples]](https://amplitudemktg.com/wp-content/uploads/2025/03/46d3b1c7-3e3b-4386-b78e-8b57f6d95750.png)
by Amplitude Marketing | Mar 14, 2025 | Digital Marketing
During my time at university, I used flowcharts to map out my research processes so they could be clearly understood and repeated during peer review. Lately, I’ve been using flowchart templates to organize an instructional book on floral design. Today, I’ll be...
![Top Marketing Channels in 2025 — Here’s What Your Team Needs to Master [Data]](https://amplitudemktg.com/wp-content/uploads/2025/03/b0f73a5e-16e4-41fd-9511-8564efc560a7-2.png)
by Amplitude Marketing | Mar 13, 2025 | Digital Marketing
From short-form videos to SEO to influencer marketing, today’s marketers have more marketing channels to choose from than ever before. When it comes to identifying which channels to focus on, it all comes down to your specific company, product, and target...
by Amplitude Marketing | Mar 12, 2025 | Digital Marketing
In addition to running a marketing agency with customers around the globe and a seven-figure local business, today’s master is also a kickboxing champion and MMA fighter — making Jennifer Waters easily the marketer I’d least like to fight. Though Flo from Progressive...
