by Amplitude Marketing | May 9, 2025 | Digital Marketing
Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product and marketing specialist for the widely regarded skincare brand Topicals. She’s appeared in many of the brand’s campaigns...
by Amplitude Marketing | May 8, 2025 | Digital Marketing
From brainstorming ideas, creating outlines, repurposing content — AI can make your job as a writer a whole lot easier.Artificial intelligence is not going to do your best work for you, of course. We know there’s (thankfully?) still work to be done in replicating the...
by Amplitude Marketing | May 8, 2025 | Digital Marketing
When I first started in marketing, the term “lead generation” felt like this big, vague thing everyone was obsessed with, but no one could explain clearly. I’d hear phrases like “capture demand” and “fill your funnel,” and I’d nod along pretending to understand while...
by Amplitude Marketing | May 8, 2025 | Digital Marketing
Social media marketing is a lot of work. It’s a fast-paced industry that quickly evolves by the time you learn a new skill, trend, or platform update. Whether you’re a marketer, a content creator, or a business owner, understanding social media involves a range of...
by Amplitude Marketing | May 8, 2025 | Digital Marketing
The world of hiring and managing remote marketing teams is still changing. You would think that every kink in this process was resolved in 2020, but technology and workers continually evolve. This forces managers to continually update their process for finding and...
by Amplitude Marketing | May 7, 2025 | Digital Marketing
I started my career in modeling, which, as anyone in the industry knows, is basically a crash course in branding. You learn very quickly how to present yourself online, especially on platforms like Instagram. From there, I moved into sales and the world of B2B. I...
