by Amplitude Marketing | Apr 28, 2025 | Digital Marketing
The use of AI to generate weird and wonderful imagery is definitely one of my favorite applications of the cutting-edge tech. I’ve tested out AI writing tools and AI productivity tools, but putting the host of AI image generator through their paces was...
by Amplitude Marketing | Apr 28, 2025 | Digital Marketing
The story of 7-Eleven’s remarkable transformation in Japan offers a masterclass in global expansion done right. Despite being an American brand, 7-Eleven has become a beloved institution in Japan with twice as many stores, and 8x higher profit margins than in...
by Amplitude Marketing | Apr 26, 2025 | Digital Marketing
I’ve fallen down countless rabbit holes while doing seemingly simple searches: “How to make a latte?” turns into “Latte vs. americano?” which turns into “How bad is caffeine for you?” and ends with “Coffee alternatives.” AI-powered search engines can save you time and...
by Amplitude Marketing | Apr 26, 2025 | Digital Marketing
If you’ve ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice. Maybe you didn’t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. Or you...
by Amplitude Marketing | Apr 24, 2025 | Digital Marketing
With the ever-changing nature of The Algorithm™, hashtags have remained one of the most reliable ways to boost your content’s visibility. Whether you’re creating Instagram Reels, posting to TikTok, or scheduling content across multiple social media...
by Amplitude Marketing | Apr 24, 2025 | Digital Marketing
Most brands chase exposure. They pour money into ads and PR, hoping to buy attention. And, it works if you have deep pockets. But if you don’t? Then, you’ve got a bunch of tactics to gain earned media value without paying for every mention. Here’s where your whole...