![Sustainable Marketing: Key Principles & How to Leverage It [+Examples]](https://amplitudemktg.com/wp-content/uploads/2022/08/ebf9ec8e-a468-455a-943e-80aa4e6be694-1.png)
by Amplitude Marketing | Aug 13, 2022 | Digital Marketing
In 2020, IBM ran a study on consumer behavior and found that most consumers are willing to change their shopping habits to be more environmentally conscious. This is likely why consumers have noticed a big push for sustainable marketing from brands. Fast forward to...
![How to Create a Product Launch Email [Outlines + Templates]](https://amplitudemktg.com/wp-content/uploads/2022/08/08b5e1f4-5d26-405b-b986-29c99bd0cb14.png)
by Amplitude Marketing | Aug 12, 2022 | Digital Marketing
There are few times more exciting in a company than during a product launch. Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. Still, a question always arises when a new product launches: do enough people know about...
by Amplitude Marketing | Aug 12, 2022 | Digital Marketing
No one wakes up in the morning and decides, “I’m going to buy something today.” Instead, they go through a path to purchase that includes research and evaluation before committing to a sales call. That journey is called the buyer’s journey. Because consumers are more...
![How to Create an Ebook From Start to Finish [Free Ebook Templates]](https://amplitudemktg.com/wp-content/uploads/2022/08/cb1ee805-aa9f-4cad-9c83-580e5c535243-1.png)
by Amplitude Marketing | Aug 12, 2022 | Digital Marketing
Learning how to create an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read. You might already be familiar with fiction or...
by Amplitude Marketing | Aug 11, 2022 | Digital Marketing
In 2017, I was living in Malawi, a small landlocked country in South East Africa that—although geographically stunning and full of smiles—is also among the poorest countries in the world. After first visiting in 2012, I instantly fell in love with the people and...
