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What Is a Social-Led Brand? [+ How to Become One]

What Is a Social-Led Brand? [+ How to Become One]

by Amplitude Marketing | Oct 12, 2022 | Digital Marketing

Social media is the top-used channel among marketers and is an ever-evolving space for brands, businesses, and creators to be part of. As a result, social-led brands have become more popular, as consumers expect relevancy and trendy conversations on social media. In...
Firefox Eliminates URL Tracking Parameters: What Marketers Should Know

Firefox Eliminates URL Tracking Parameters: What Marketers Should Know

by Amplitude Marketing | Oct 12, 2022 | Digital Marketing

In June 2022, Mozilla Firefox 102 was released with a feature that strips query parameters from URLs that track users as they navigate the web. The feature is called “Query Parameter Stripping,” and the purpose is to protect the privacy of users who...
5 Small Businesses to Support this Hispanic Heritage Month

5 Small Businesses to Support this Hispanic Heritage Month

by Amplitude Marketing | Oct 11, 2022 | Digital Marketing

Every year, the U.S. observes Hispanic Heritage Month from September to October. The celebration got its start in California when congressman George. E. Brown introduced legislation to create a week acknowledging the positive contributions of the Hispanic community....
TikTok’s Tests New Search Features: What We Know Right Now

TikTok’s Tests New Search Features: What We Know Right Now

by Amplitude Marketing | Oct 11, 2022 | Digital Marketing

TikTok, like many social platforms, often rolls out new features to improve the app experience and offer new opportunities for creators and users. It recently launched a feature that calls into question whether, in the future, the app will require its own unique SEO...
3 Reasons So Many Business Strategies Fail (And How To Succeed), According to the Strategy Hacker

3 Reasons So Many Business Strategies Fail (And How To Succeed), According to the Strategy Hacker

by Amplitude Marketing | Oct 11, 2022 | Digital Marketing

Do you remember when you were introduced to long-division in grade school? You found yourself needing multiple steps to solve a single problem. It probably seemed like a very daunting and impossible task before your math teacher showed you a hack that broke down your...
The AI Advantage: Three Ways to Supercharge Lead Generation, According to ZoomInfo

The AI Advantage: Three Ways to Supercharge Lead Generation, According to ZoomInfo

by Amplitude Marketing | Oct 11, 2022 | Digital Marketing

Marketing is about reaching people. But far too often, marketers spend their time performing repetitive, robotic tasks that could be better handled by software. Artificial intelligence (AI) is poised to substantially change this. According to research from McKinsey,...
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