by Amplitude Marketing | Dec 14, 2022 | Digital Marketing
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their...
by Amplitude Marketing | Dec 14, 2022 | Digital Marketing
As a business, you likely run marketing campaigns all year round. There are specific occasions, though, where you might spend more time and money on your efforts to maximize exposure and inspire the most sales. Holidays are a great example of this, where events like...
by Amplitude Marketing | Dec 14, 2022 | Digital Marketing
As a writer for HubSpot, the most I thought I would use our product was creating marketing blog posts and measuring their performance over time. I never envisioned myself actually using a CMS to, well, you know, build a website. But, that quickly changed in the Fall...
by Amplitude Marketing | Dec 14, 2022 | Digital Marketing
Which generation do you think is the hardest to reach with marketing content? Is it Gen Z, hiding out on TikTok and exploring virtual worlds like Roblox? Or Millennials who many other generations think are busy with “quiet quitting?” While the two...
by Amplitude Marketing | Dec 14, 2022 | Digital Marketing
According to the Bureau of Labor Statistics, inflation went up 8.2% between September 2021 and September 2022. As a result, experts theorized that this would take a toll on both retailers and shoppers. Shoppers would be looking for larger-than-normal discounts while...
by Amplitude Marketing | Dec 14, 2022 | Digital Marketing
When creating a company site, few things are more important than website homepage designs. The homepage is your brand’s virtual front door. If a new visitor doesn’t like what they see, their knee-jerk reaction is to hit the “back” button. What makes...