by Amplitude Marketing | Feb 2, 2023 | Digital Marketing
Nowadays, Instagram is often someone’s initial contact with a brand, and nearly half of its users shop on the platform each week. If it’s the entryway for half of your potential sales, don’t you want your profile to look clean and inviting? Taking...
by Amplitude Marketing | Feb 2, 2023 | Digital Marketing
The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. The old-school definition comes from politics, where it means a legislative document explaining and...
by Amplitude Marketing | Feb 2, 2023 | Digital Marketing
It only takes a few scrolls on Instagram to see the platform as we know it is dead. Photos are out, Reels are in. Chronological feeds are out, algorithm-selected feeds are in. And the list goes on. But are these changes enough to cause users to jump ship? And if so,...
by Amplitude Marketing | Feb 2, 2023 | Digital Marketing
TikTok’s got the “For You” tab, Instagram has the “Explore” tab, and YouTube has Shorts. Now, Snapchat has the “Spotlight” tab. Discover what Snapchat’s latest Spotlight tab is, how the algorithm works, and how it can help brands double their reach. What is Spotlight...
by Amplitude Marketing | Feb 2, 2023 | Digital Marketing
Meta launched Facebook Reels in February 2022 as a follow-up to Instagram Reels and as a competitor to TikTok, whose short-form videos changed the social media landscape. If you’re active on Instagram, you likely know how to create an Instagram Reel, but you may...
by Amplitude Marketing | Feb 2, 2023 | Digital Marketing
Experimental navigation, scrolling effects, and structured typography are just a few of the top web design trends you’ll see in 2023. Regularly updating your website to ensure it feels modern, fresh, and engaging is essential, but without some insight on the latest...