by Amplitude Marketing | Aug 12, 2025 | Digital Marketing
As I was scrolling on Facebook today, I noticed two ads. One was offering me 20% off at a store that I’ve never heard of before. It felt completely random, in a “did you send this message to the right person?” kind of way. The other ad felt like it was looking...
![The definition of a buyer persona [in under 100 words]](https://amplitudemktg.com/wp-content/uploads/2025/08/3d5b3f4d-6eeb-445d-9fc6-3dc6c67ea899.png)
by Amplitude Marketing | Aug 9, 2025 | Digital Marketing
Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the individual level. How does a good marketer straddle this? By writing directly to a single viewer, aka their buyer persona. The definition of...
by Amplitude Marketing | Aug 8, 2025 | Digital Marketing
In times of chaos, marketing team structure is often overlooked, but for companies in hypergrowth, this can be a recipe for disaster. The lean marketing team that got a business off the ground is not the same team that will help it scale. Trust — as a serial marketing...
by Amplitude Marketing | Aug 8, 2025 | Digital Marketing
Let‘s be honest: if you’re running a business focused on AI tools and you‘re not using AI to grow that business, you’re missing the point entirely. I’ve been testing AI growth strategies for months now to boost my following across YouTube, X, and my newsletter....
by Amplitude Marketing | Aug 5, 2025 | Digital Marketing
Marketing teams today are drowning in software. The 2024 Marketing Technology Landscape revealed a staggering 14,106 martech products available, representing 27.8% growth year-over-year. But here’s the uncomfortable truth: marketers estimate they waste an...
![How to add HTML embed codes to your website [quick tip]](https://amplitudemktg.com/wp-content/uploads/2025/08/848be230-f06a-420e-9a24-82b45fe61632.png)
by Amplitude Marketing | Aug 2, 2025 | Digital Marketing
As a digital marketing consultant, I spend a lot of time promoting website content on social media. But what about promoting your social presence via your website? Embedding enables you to do exactly that. I’ll often use this tactic for video content as a way to...
