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Experimenting in Marketing: What I’ve Learned Running 25 A/B Tests on Ads for Buffer

Experimenting in Marketing: What I’ve Learned Running 25 A/B Tests on Ads for Buffer

by Amplitude Marketing | Jun 29, 2023 | Digital Marketing

Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. This change happened at a time when we needed to quickly scale how we run experiments to start looking for improvements to their...

4 Ways to Run a DTC Company Like a Tech Startup

by Amplitude Marketing | Jun 29, 2023 | Digital Marketing

Todd Masonis had already sold a tech company before his chocolate-making hobby turned into a full-fledged business. Here are some of the startup lessons learned he’s applied to Dandelion Chocolate.More

Free Business Plan Template and Examples for Small Businesses (2023)

by Amplitude Marketing | Jun 29, 2023 | Digital Marketing

Starting with a business plan template is the easiest way to simplify the work of writing a business plan. We put together a template (and an example) to help you optimize your planning time.More
16 Grants for LGBTQ+ Owned Businesses and Entrepreneurs

16 Grants for LGBTQ+ Owned Businesses and Entrepreneurs

by Amplitude Marketing | Jun 28, 2023 | Digital Marketing

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their...
How to Perfect Your Resume Headline (+Examples)

How to Perfect Your Resume Headline (+Examples)

by Amplitude Marketing | Jun 28, 2023 | Digital Marketing

Picture this: A busy hiring manager is sifting through dozens, if not hundreds, of resumes. How can you make yours stand out in a sea of sameness? Enter the resume headline, your secret weapon to grab their attention and keep them hooked. In this comprehensive guide,...
B2B Lead Generation: The Best Campaigns for Every Channel

B2B Lead Generation: The Best Campaigns for Every Channel

by Amplitude Marketing | Jun 28, 2023 | Digital Marketing

19% of marketers say generating leads is their top goal in 2023. However, building an effective lead generation strategy is often easier said than done. To do it right, you need an in-depth understanding of tried-and-tested channels. In this post, you’ll gain insights...
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