by Amplitude Marketing | Jul 12, 2023 | Digital Marketing
Google loves its acronyms. In late 2022, the search giant added an extra wrinkle to their Search Quality Rater Guidelines and introduced “Experience” to their existing Expertise, Authoritativeness, and Trust (E-A-T) framework. This addition was part of Google’s...
by Amplitude Marketing | Jul 11, 2023 | Digital Marketing
When diving into content creation, most upcoming creators tend to focus on the materials they need, such as cameras, lighting, and an optimal place to record. All that is crucial to creating high-quality content, but there is one more thing creators need — a personal...
![Generative AI and Customer-Centricity: How Three Companies Use Generative AI to Connect with Their Customers [And How You Can, Too]](https://amplitudemktg.com/wp-content/uploads/2023/07/b72f2b25-8cc9-4642-9a1b-1e675d3d273b.png)
by Amplitude Marketing | Jul 11, 2023 | Digital Marketing
The dominant story of 2023 for salespeople, marketers, and content creators has been the rise of generative AI. ChatGPT, the application based on OpenAI’s Large Language Model (LLM), now has the fastest adoption rate in history, reaching 100 million daily active users...
![Millennials vs. Gen Z: Why Marketers Need to Know the Difference [New Data]](https://amplitudemktg.com/wp-content/uploads/2023/07/ebf9ec8e-a468-455a-943e-80aa4e6be694.png)
by Amplitude Marketing | Jul 11, 2023 | Digital Marketing
In recent years, there’s been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they...
by Amplitude Marketing | Jul 11, 2023 | Digital Marketing
The GLD Shop is a lifestyle jewelry brand on a mission to inspire others to innovate, work hard, and change the game. Through collaborations with iconic brands like Marvel Comics and major sports leagues like the NBA and NFL, it’s become a brand endorsed by some of...
by Amplitude Marketing | Jul 11, 2023 | Digital Marketing
Shop Pay Installments Premium, merchants can offer buyers flexible payment options in real-time including interest-free payments for 6 or 12 months, and monthly installments at longer terms–18 and 24 months. More
