by Amplitude Marketing | Dec 9, 2023 | Digital Marketing
One of my favorite methods of marketing is integrated marketing. I love when I’m scrolling through social media and I see branding for a product, film, service, or artist that adapted to different channels. It shows consistency and creativity, and it keeps a...
by Amplitude Marketing | Dec 9, 2023 | Digital Marketing
Email marketers spend a lot of time drafting poignant email copy, designing wonderfully branded email templates, and crafting enticing email subject lines in the hope of getting it open and skyrocketing click-through rates. But email deliverability is key to your...
by Amplitude Marketing | Dec 7, 2023 | Digital Marketing
It’s been an eventful week for Spotify. As reported by our sister newsletter The Hustle, the company announced a round of layoffs just days after the launch of its annual campaign Spotify Wrapped. While The Hustle talked about the business and employee implications of...
by Amplitude Marketing | Dec 7, 2023 | Digital Marketing
In the competitive realm of digital advertising, understanding your PPC competitors is crucial. If your ads aren‘t performing at their best, it’s likely because you’re not fully tuned into what others in the space are doing. Competitors might be employing...
by Amplitude Marketing | Dec 7, 2023 | Digital Marketing
As a content strategist, I like to ask my clients a lot of questions, starting with, “Who’s your target audience?” But do you know what answer I always dread hearing? “Everyone” While it’s nice to believe that everyone would be interested in...
![The Complete Guide to AI Transparency [6 Best Practices]](https://amplitudemktg.com/wp-content/uploads/2023/12/b72f2b25-8cc9-4642-9a1b-1e675d3d273b.png)
by Amplitude Marketing | Dec 6, 2023 | Digital Marketing
Let‘s talk AI. We’ve all dabbled in it, been awed by its potential, and maybe even been a bit overwhelmed. Our State of AI Report found that one in five business professionals use AI and/or automation in their role. In marketing, it’s even higher. But here‘s the...
