by Amplitude Marketing | Dec 27, 2023 | Digital Marketing
By calculating earnings before interest, taxes, depreciation, and amortization, you can present a favorable view of your company’s ability to generate income.More
by Amplitude Marketing | Dec 27, 2023 | Digital Marketing
Some of the most inspirational stories from the Shopify Masters podcast in 2023 come from people who pursued their passions against all odds.More
by Amplitude Marketing | Dec 23, 2023 | Digital Marketing
2023 was the year AI became mainstream. What was once a sci-fi fantasy is now a staple in day-to-day business operations. AI’s in your smartphone, shopping experiences, and maybe even your morning coffee routine. Mom-and-pop shops, e-commerce stores, tech giants —...
by Amplitude Marketing | Dec 23, 2023 | Digital Marketing
Bad marketing advice can make or break a brand. If marketers sidestep well-meaning but counterproductive suggestions, they’re better positioned to capture consumer interest. What happens if they take this marketing advice to heart? Spoiler alert: It’s not great. Here...
by Amplitude Marketing | Dec 23, 2023 | Digital Marketing
Somewhat like the vastness of interstellar space, it’s hard for me to fathom just how much stuff there is for sale in the world — it’s staggering. Yet even with so many sellers already providing the most popular products, one strategy that still breaks through is to...
by Amplitude Marketing | Dec 22, 2023 | Digital Marketing
Pay-per-click (or PPC) marketing can feel like a daunting task. From creating ads to monitoring performance and understanding bidding strategies, there’s a lot to take in. But PPC keyword research is an often under-appreciated, yet necessary, component of search...
