by Amplitude Marketing | Sep 23, 2025 | Digital Marketing
Marketers are known for wearing many hats — writer, designer, psychologist, maybe the occasional raspberry berry — but one that often gets overlooked is researcher. Market research is critical to knowing your audience, connecting with them, and convincing them to take...
by Amplitude Marketing | Sep 23, 2025 | Digital Marketing
Let’s be honest: Most re-engagement emails are an afterthought. They get treated like the dusty “last chance” bin in the back of the store; sent months too late, generic in tone, and largely ineffective. Which is a shame, because when you do them right, re-engagement...
![Why creative teams need the safety to fail [according to a senior director for Magic: The Gathering]](https://amplitudemktg.com/wp-content/uploads/2025/09/bcbe2652-03f9-49fe-b517-acedc47b6f27-2.png)
by Amplitude Marketing | Sep 23, 2025 | Digital Marketing
Whatever terrible thing you’ve pivoted a campaign around — a delayed launch, maybe customer backlash — I bet it didn’t involve a multi-hundred-thousand dollar burglary. This week’s master can put that on her bingo card. But, more importantly, her bingo card also...
by Amplitude Marketing | Sep 20, 2025 | Digital Marketing
As someone who’s spent the past few years building websites and helping businesses fine-tune their digital presence, I’ve seen firsthand how overlooked the homepage can be. Yet, it’s the most visited page on your entire website. The virtual front door that welcomes...
![Why email whitelisting is important for marketers [+ detailed steps on how to do it]](https://amplitudemktg.com/wp-content/uploads/2025/09/53e8428a-29a5-4225-a6ea-bca8ef991c19-3.png)
by Amplitude Marketing | Sep 18, 2025 | Digital Marketing
As a marketer, one of the reasons I think it’s fun to work in email is that not only are we sending messages, but we are also receiving them. Being on both sides is a great way to gain perspective as to what those on your list are experiencing. As a result, I’m going...
by Amplitude Marketing | Sep 17, 2025 | Digital Marketing
The beauty of freelancing for most of my decade-long career is that I’ve worked on both sides of the B2B and B2C marketing coin. One week, I’m helping a B2B SaaS brand rewrite a whitepaper. The next, I’m deep in campaign planning for a B2C real estate brand. It’s a...
