by Amplitude Marketing | Apr 9, 2024 | Digital Marketing
In the wake of its anniversary, British clothing company Belstaff has rebranded and replatformed. More
by Amplitude Marketing | Apr 6, 2024 | Digital Marketing
Remember the story about Plato’s cave? Here’s a refresher. One group of people lives in a cave only sees shadows; the philosopher who escapes can see things for what they are. That’s somewhat how it feels when making conclusions about B2B marketing without the right...
by Amplitude Marketing | Apr 6, 2024 | Digital Marketing
When I was growing up, QVC was the channel my mother would watch to discover new products and deals. From hair straighteners to trendy blouses to jewelry, QVC would display everything during its 24/7 live broadcast. Fast-forward to 2024, and I thought the live QVC era...
by Amplitude Marketing | Apr 6, 2024 | Digital Marketing
When you create an email using a drag-and-drop or module-based tool, you’re actually generating an HTML email. As a marketer, you’ve probably compared HTML emails versus plain text emails and realized that each type has different benefits. HTML emails aren’t...
by Amplitude Marketing | Apr 5, 2024 | Digital Marketing
In my agency days, I once woke up at 5:00 am to meet a TV host at my client’s donut shop for a behind-the-scenes first look at their pumpkin-spiced lattes and donuts. (In Indiana, we love our donuts.) The TV coverage was great, but you know what made an even bigger...
by Amplitude Marketing | Apr 4, 2024 | Digital Marketing
From brainstorming ideas, creating outlines, repurposing content — AI can make your job as a writer a whole lot easier.Artificial intelligence is not going to do your best work for you, of course. We know there’s (thankfully?) still work to be done in replicating the...