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How to Use AI to Market Your Small Business [+ My Favorite AI Tools]

How to Use AI to Market Your Small Business [+ My Favorite AI Tools]

by Amplitude Marketing | Jun 4, 2024 | Digital Marketing

Being a small business is both easier and harder than ever. Yes, the competition is tough, but there have never been more AI tools that can help you in almost every segment of your business. For example, I’d long wanted to sell merchandise with my designs....
If Everyone is a Content Creator — Is Anyone? [Data + Expert Insights]

If Everyone is a Content Creator — Is Anyone? [Data + Expert Insights]

by Amplitude Marketing | Jun 4, 2024 | Digital Marketing

Quick riddle for you: What do you have in common with podcast hosts, YouTube sensations, TikTok stars, and Instagram influencers? Stumped? Okay, okay. I’ll tell you the answer. Statistically speaking, you probably also consider yourself a “content creator,” at...
Adapting to the New Era of Search: SEO Changes in 2024

Adapting to the New Era of Search: SEO Changes in 2024

by Amplitude Marketing | Jun 4, 2024 | Digital Marketing

The reign of keyword dominance is over. How SEO is changing is about to totally rewrite the rulebook. We’re now in the world of AI, chatbots, zero-click searches, and video content. But what I love most about all these changes is that there’s finally a laser...

Crush Your Pitch With This Investor’s Proven Strategies

by Amplitude Marketing | Jun 4, 2024 | Digital Marketing

Elly Truesdellleft her decade-long career sourcing new brands at Whole Foods to start a venture fund, New Fare Partners, where she helped launch new ventures including Made By Nacho, a cat food brand co-founded by chef Bobby Flay. Follow Elly’s expert advice to nail...

How To Write Meta Descriptions: Tips and Examples 2024

by Amplitude Marketing | Jun 3, 2024 | Digital Marketing

You’re working hard to market your company. You’re writing your product descriptions, optimizing your images, and mastering most of the other elements of effective search engine optimization (SEO).More
How a Bottom-Up Budget Can Transform Your Company From Bottom to Top

How a Bottom-Up Budget Can Transform Your Company From Bottom to Top

by Amplitude Marketing | Jun 1, 2024 | Digital Marketing

The first time I managed a marketing budget, I was handed a dollar figure and asked to accomplish X, Y, and Z with it. The following year, I was asked to do more with a slightly smaller budget. Sound familiar? While this top-down approach is common, it isn’t the only...
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