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What Is Brand Dilution? Causes and Prevention Tips

by Amplitude Marketing | Oct 17, 2024 | Digital Marketing

Brand dilution is the weakening of a company’s brand identity and value, but there are ways to keep your business’s identity strong and distinct.More
Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy

Market by Generation: Data-Backed Content Consumption Habits To Shape Your Strategy

by Amplitude Marketing | Sep 10, 2024 | Digital Marketing

Let’s play a game: Tell me how old you are without telling me how old you are. Not sure how to respond? Well, chances are your content consumption habits give you away. For instance, I love Instagram and Netflix but have left my Snapchat stage behind and don’t...
Are Marketers More or Less Productive in the Office? [New Data]

Are Marketers More or Less Productive in the Office? [New Data]

by Amplitude Marketing | Sep 10, 2024 | Digital Marketing

The remote work productivity debate will never end, and frankly, it shouldn’t. Leaders and employees alike should never stop being critical of how time is spent and seeking improved productivity levels. Is it tiring to refine and edit how we work constantly?...
The Oops That Proves SEO Basics Still Matter

The Oops That Proves SEO Basics Still Matter

by Amplitude Marketing | Sep 10, 2024 | Digital Marketing

When I asked today’s HubSpotter to share an SEO tactic, he asked if he could share a cautionary tale instead. And I accepted because his story proves that technical SEO basics still matter — even in the face of major search changes. It’s the scary story of how we...
The Best AI Tools for Ecommerce & How They’ll Boost Your Business

The Best AI Tools for Ecommerce & How They’ll Boost Your Business

by Amplitude Marketing | Sep 7, 2024 | Digital Marketing

As a one-woman solopreneur running her own business, I’m constantly looking for new AI tools to help save time, increase productivity, and bring about a better ROI. The ecommerce sector is no different. That’s why I’ve spent some time reviewing the best AI tools for...
How to Write a Blog Post: A Full Breakdown of How We Do it at Buffer

How to Write a Blog Post: A Full Breakdown of How We Do it at Buffer

by Amplitude Marketing | Sep 6, 2024 | Digital Marketing

The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the...
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