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Is Dropshipping Legal? A Guide to the Legal Risks (2025)

by Amplitude Marketing | Nov 4, 2024 | Digital Marketing

Is dropshipping legal? Yes, it is. However, there are a few compliance risks to be aware of before starting a dropshipping store.More
What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]

What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]

by Amplitude Marketing | Nov 2, 2024 | Digital Marketing

When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. To my surprise, however, I learned D2C marketing isn’t as foreign to me as I...
Screenwriting Techniques for Marketers: Defining Your Customer’s Problem

Screenwriting Techniques for Marketers: Defining Your Customer’s Problem

by Amplitude Marketing | Nov 1, 2024 | Digital Marketing

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. For the past ten years, I’ve been using Hollywood screenwriting techniques to help companies create powerful marketing stories. I’ve seen...
Personality Content: Strategies for Creating AI-Proof Content

Personality Content: Strategies for Creating AI-Proof Content

by Amplitude Marketing | Nov 1, 2024 | Digital Marketing

If you rely on SEO and information-based content to grow your audience, it’s time to rethink your approach with personality content. Informational content used to be the go-to method for building brand awareness and driving growth. And it was a pretty simple process:...
Maximizing Cost Per Acquisition (CPA) — Here’s What Experts Have to Say

Maximizing Cost Per Acquisition (CPA) — Here’s What Experts Have to Say

by Amplitude Marketing | Nov 1, 2024 | Digital Marketing

In the paid acquisition world, clicks on your ads can seem like the holy grail. But you need a better way to measure your content’s converting capabilities than just clicks — enter, cost per acquisition. If you really think about it, clicks only tell you if...
22 Email Best Practices That I Live By as an Email Marketer

22 Email Best Practices That I Live By as an Email Marketer

by Amplitude Marketing | Nov 1, 2024 | Digital Marketing

Despite my tendency to let my email inbox bloat with unanswered emails (I just got a warning from Gmail that my inbox is 90% full), I’m actually pretty well-versed in email marketing. I used to manage the email newsletter at a TV station as a journalist, and I...
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