by Amplitude Marketing | Nov 1, 2024 | Digital Marketing
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. For the past ten years, I’ve been using Hollywood screenwriting techniques to help companies create powerful marketing stories. I’ve seen...
by Amplitude Marketing | Nov 1, 2024 | Digital Marketing
If you rely on SEO and information-based content to grow your audience, it’s time to rethink your approach with personality content. Informational content used to be the go-to method for building brand awareness and driving growth. And it was a pretty simple process:...
by Amplitude Marketing | Nov 1, 2024 | Digital Marketing
In the paid acquisition world, clicks on your ads can seem like the holy grail. But you need a better way to measure your content’s converting capabilities than just clicks — enter, cost per acquisition. If you really think about it, clicks only tell you if...
by Amplitude Marketing | Nov 1, 2024 | Digital Marketing
Despite my tendency to let my email inbox bloat with unanswered emails (I just got a warning from Gmail that my inbox is 90% full), I’m actually pretty well-versed in email marketing. I used to manage the email newsletter at a TV station as a journalist, and I...
by Amplitude Marketing | Nov 1, 2024 | Digital Marketing
Mid-June, 2024. A full page of indecipherable glyphs runs in The Seattle Times, with the only clue a typewritten-style note at the bottom: “Printed at the request of LONGLEGS.” A week later, a user named Mr_Downstairs leaves strings of glyphs in the comments on...
by Amplitude Marketing | Oct 31, 2024 | Digital Marketing
Remember the old days with the dusty, yellow telephone book notebooks that had the numbers of everyone in town? That’s the Facebook ad library (now known as Meta ad library) for Meta ads. The Meta ad library is like a Pinterest board of all the ads running on...
