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Optimizing B2B Conversion Rates — All My Tips and Strategies

Optimizing B2B Conversion Rates — All My Tips and Strategies

by Amplitude Marketing | Nov 6, 2024 | Digital Marketing

One of my favorite things to do is watch college football. And if you think I’m going to compare optimizing B2B conversion rates to football, you’re absolutely right. Just like each player of the team needs to work together to score a touchdown, the parts of your B2B...
From Pretty Logos to Real Impact: How I Shifted My Focus from Visual to Emotional Branding

From Pretty Logos to Real Impact: How I Shifted My Focus from Visual to Emotional Branding

by Amplitude Marketing | Nov 6, 2024 | Digital Marketing

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I never wanted a business that only looked good from the outside. Creating only to satisfy the eyes of onlookers, audiences, and critics would...
The Future of Google: Web Strategists Predict How AI Overviews & Other Search Changes Will Impact Traffic [New Data]

The Future of Google: Web Strategists Predict How AI Overviews & Other Search Changes Will Impact Traffic [New Data]

by Amplitude Marketing | Nov 6, 2024 | Digital Marketing

More than 300 marketing pros told us whether their worst fears or wildest dreams have come to fruition since the launch of Google’s AI Overviews (formerly SGE) in May 2024. The much-hyped and much-criticized event, which Google immediately scaled back after AI...

How To Go Viral on YouTube: 10 Tips for Ecommerce

by Amplitude Marketing | Nov 6, 2024 | Digital Marketing

From making engaging content and eye-catching thumbnails to optimizing for search, there are lots of ways to boost your chances of going viral.More

What Is Ghost Commerce? Benefits and Drawbacks

by Amplitude Marketing | Nov 6, 2024 | Digital Marketing

Like ghosts, ghost commerce businesses have no physical presence. Unlike ghosts, they can bring in very real sales.More
5 Ways that AI Analytics Tools Can Make You a Better Marketer

5 Ways that AI Analytics Tools Can Make You a Better Marketer

by Amplitude Marketing | Nov 5, 2024 | Digital Marketing

There are, it would seem, as many AI marketing tools as there are stars in the sky. Do you really need to use them? Probably. Do you need a dozen of them? Probably not. Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to...
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