by Amplitude Marketing | Jan 6, 2026 | Digital Marketing
Search has changed faster than most teams have adapted. For years, visibility meant ranking — climbing search pages through backlinks, keywords, and authority signals. Now, customers open ChatGPT or Gemini, type a question, and receive a synthesized answer drawn from...
by Amplitude Marketing | Jan 6, 2026 | Digital Marketing
If you’re starting off the year with a bunch of execs demanding explosive growth in 2026, you’ll like this creator’s refreshing take: “Your brand doesn’t need to be loved by everyone. Even if you’ve captured just 3% of the market,...
by Amplitude Marketing | Jan 3, 2026 | Digital Marketing
The marketing efficiency ratio (MER) measures how much revenue marketing generates for every dollar spent. MER is calculated by dividing total revenue by total marketing spend for a defined period. Unlike ROAS, which focuses on the return of specific ad campaigns, MER...
by Amplitude Marketing | Jan 1, 2026 | Digital Marketing
Search no longer rewards keywords alone — it rewards clarity. Large language models now read, reason, and restate information, deciding which brands to quote when they answer. An AI search strategy adapts content for that shift, focusing on being understood and cited,...
by Amplitude Marketing | Dec 31, 2025 | Digital Marketing
Entity-based SEO is a content optimization strategy built around concepts, relationships, and context rather than isolated keyword phrases. Search engines identify entities — distinct concepts, people, places, or things — and connect them through the Knowledge Graph...
by Amplitude Marketing | Dec 30, 2025 | Digital Marketing
When I first joined HubSpot’s Conversational Marketing team, most of our website chat volume was handled by humans. We had a global team of more than a hundred live sales agents — Inbound Success Coaches (ISCs) qualifying leads, booking meetings, and routing...
