by Amplitude Marketing | Dec 18, 2024 | Digital Marketing
I’ve tried and tried, but I can’t crack the TikTok algorithm. Friends and peers regularly ask for advice on how to get eyes and engagement there, and I hate to admit it, but I’ve got nothing. Thankfully, TikTok ads are here to bypass the unknowns and reach your...
by Amplitude Marketing | Dec 18, 2024 | Digital Marketing
Zoom backgrounds have been my lifesaver since I started scheduling remote meetings. With these backgrounds, my video stays on, and I don’t have to worry if my living room is a mess. My Zoom background has become as essential as my outfit, setting the tone and vibe for...
by Amplitude Marketing | Dec 18, 2024 | Digital Marketing
As a marketer and pop-culture fanatic, I am fascinated by celebrity marketing. I love seeing a new ad or social media campaign featuring the biggest pop stars and actors and observing how their brand aligns (or doesn’t) with the company they endorse. If you‘re a...
by Amplitude Marketing | Dec 18, 2024 | Digital Marketing
StockX co-founder Josh Luber is using his expertise in the hype economy to create a modern-day collectible through his toy company, Ghostwrite.More
by Amplitude Marketing | Dec 17, 2024 | Digital Marketing
By mid-December, my Instagram feed is overflowing with my friends’ Spotify Wrapped playlists. So I started my festive, timely conversation with Spotify’s Head of Global Business Marketing, Grace Kao, with an easy one: What’s on her Spotify Wrapped? ...
by Amplitude Marketing | Dec 17, 2024 | Digital Marketing
Over the past three years, I’ve written over 200 marketing content pieces from blog posts to guides to landing pages. Over that time, I’ve witnessed more and more brands investing not just in new content, but in content optimization. It makes sense why content...