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The Marketing Executive’s Playbook: How Marketers Can Work & Level-Up Like 700+ Leaders in 2025 [New Data]

The Marketing Executive’s Playbook: How Marketers Can Work & Level-Up Like 700+ Leaders in 2025 [New Data]

by Amplitude Marketing | Jan 8, 2025 | Digital Marketing

“What do you mean AI won’t fix everything?” That conversation with a marketing executive last month sparked my journey into creating this marketing executive playbook for 2025. As I dove into data and interviewed executives across industries, I discovered something...

Important Brand Assets for Ecommerce Companies

by Amplitude Marketing | Jan 8, 2025 | Digital Marketing

Brand assets are marketing materials conveying the look, feel, and message of your business. Having a cohesive suite of assets can elevate your brand.More

Wholesale Boutique Clothing: 11 Best Suppliers To Get Started (2025)

by Amplitude Marketing | Jan 8, 2025 | Digital Marketing

Learn how to start selling wholesale boutique clothing with this comprehensive guide. Get the latest on how to find reliable suppliers and source 2025 trends.More

How to Understand & Calculate Statistical Significance [+ Example]

by Amplitude Marketing | Jan 7, 2025 | Digital Marketing

Recently, I was preparing to send an important bottom-of-funnel (BOFU) email to our audience. I had two subject lines and couldn‘t decide which one would perform better. Naturally, I thought, “Let’s A/B test them!” However, our email marketer quickly...

The Slow Burn Strategy to Massive Retail Success

by Amplitude Marketing | Jan 7, 2025 | Digital Marketing

Stoked Oats’ founder turned his morning oatmeal obsession into a multimillion-dollar CPG empire, while building a brand that fit his lifestyle—and not the other way around.More
The Rise of Free SaaS Tools as Lead Magnets (& How Marketers Can Take Advantage)

The Rise of Free SaaS Tools as Lead Magnets (& How Marketers Can Take Advantage)

by Amplitude Marketing | Jan 4, 2025 | Digital Marketing

As Wiz’s Head of Marketing Tom Orbach says, “Mini tools are 10x more powerful than free trials.” For the last 20 years, tech marketers have been giving away e-books and PDFs. I think Orbach would agree that this era is coming to an end. Thanks to AI, no-code, and...
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