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SEO audits: How to conduct one that drives traffic growth [+ checklist]

SEO audits: How to conduct one that drives traffic growth [+ checklist]

by Amplitude Marketing | Jan 17, 2026 | Digital Marketing

At its core, an SEO audit is a step-by-step review of your website’s technical health, content quality, and search visibility. An SEO audit identifies technical, on-page, content, and link issues on a website. It helps SEO teams identify, prioritize, and fix the...
Generative Engine Optimization Tools that Marketing Teams Actually Use

Generative Engine Optimization Tools that Marketing Teams Actually Use

by Amplitude Marketing | Jan 14, 2026 | Digital Marketing

If you‘ve noticed your brand appearing less frequently in ChatGPT answers, you’re not alone. Savvy marketers are using generative engine optimization tools to address this issue. These tools help your content get cited by AI platforms, rather than being buried under...
How simple semantics increased our AI citations by 642% [New results]

How simple semantics increased our AI citations by 642% [New results]

by Amplitude Marketing | Jan 14, 2026 | Digital Marketing

Like your weird uncle, nobody knows exactly how AI engines choose the sources they cite. But experiments are starting to point to ways you can get on their radar. And as consumers increasingly turn to AI search for product and service recommendations, you really want...
Multi-channel content distribution: How to scale content reach in the era of Loop Marketing

Multi-channel content distribution: How to scale content reach in the era of Loop Marketing

by Amplitude Marketing | Jan 13, 2026 | Digital Marketing

I’ll say the hard thing nobody wants to admit: Creating “great content” isn’t enough; it’s time for a change. And that change starts with multi-channel content distribution. This guide covers: What multi-channel content distribution is How to efficiently syndicate...
AI search visibility: The playbook for marketers

AI search visibility: The playbook for marketers

by Amplitude Marketing | Jan 9, 2026 | Digital Marketing

AI search visibility refers to how a brand appears in AI-generated results from tools like ChatGPT and AI-augmented search engines such as Gemini or Perplexity. Unlike traditional SEO, which tracks ranking positions and blue links, AI visibility measures how often...
8 best answer engine optimization (AEO) tools for growing businesses that every marketer should know

8 best answer engine optimization (AEO) tools for growing businesses that every marketer should know

by Amplitude Marketing | Jan 8, 2026 | Digital Marketing

Here’s a tough pill to swallow: The way buyers discover brands has undergone a fundamental change. Thus, answer engine optimization tools have emerged as essential technology for marketers navigating the new era of search, where AI platforms like ChatGPT, Perplexity,...
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