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A Step-by-Step Guide to How I Do Content Research

A Step-by-Step Guide to How I Do Content Research

by Amplitude Marketing | Jan 22, 2025 | Digital Marketing

I love to do content research — what’s more satisfying than falling down a few Google rabbit holes? (Don’t answer that.)  Of course, great marketing content is built on more than just Google search results. I’ve put together a six-step guide to how I...

What Is a Brand Video? 5 Real-World Brand Video Examples

by Amplitude Marketing | Jan 22, 2025 | Digital Marketing

A great brand video can build an emotional connection between your brand and its audience. But amazing visuals are only part of the equation.More

How To Make Money Without a Job: Fresh Ideas for 2025

by Amplitude Marketing | Jan 22, 2025 | Digital Marketing

If you’re in between jobs and looking to earn a little cash, you have a number of options to consider. Learn how to make money while you’re unemployed.More
How I Used Root Cause Analysis to Turn Organizational Problems Into Opportunities

How I Used Root Cause Analysis to Turn Organizational Problems Into Opportunities

by Amplitude Marketing | Jan 21, 2025 | Digital Marketing

I’ve faced plenty of problems when building content teams. Sometimes, those problems led to outright failures. Content falls flat, email campaigns flop, or new hires don’t work out. At times, it feels easier to just accept reality and move on. “Well, that new hire...
Using Video for Branding: 5 Top Brand Examples

Using Video for Branding: 5 Top Brand Examples

by Amplitude Marketing | Jan 21, 2025 | Digital Marketing

Video is quickly becoming the preferred tool for most marketers to connect with and reach new audiences. Branding videos are undeniably effective — including a video on a landing page can boost conversion rates by over 80%, and the mere mention of the word “video” in...
Traditional Marketing vs. Digital Marketing: Why Not Both?

Traditional Marketing vs. Digital Marketing: Why Not Both?

by Amplitude Marketing | Jan 21, 2025 | Digital Marketing

Traditional marketing versus digital marketing has become a hot topic among marketing professionals. I set out to learn the pros and cons of each and return with my findings so that you can make an informed decision about marketing your brand. I’ll go over what the...
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