How to do keyword research for YouTube

Keyword research for YouTube SEO is a very different process than keyword research for Google and Bing. However, too often marketers take the research they’ve done for Google and apply the learnings directly to YouTube. This never quite works, because the things...

The Ultimate Guide to Digital PR

Note: This article was written with the help of Tina Irizarry & RJ Wilson. A fundamental truth of working in SEO is that link building has become more difficult. As more and more people have devised questionable methods of link building, Google has become much...

5 Key Graphic Design Elements for Paid Campaigns

Think about the number of ads you see in an average day. Can you remember them all? Don’t worry if the answer’s no. After all, the average person sees up to 10,000 ads per day across the internet! Let me ask you an easier question. Think about the last marketing...