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Snap taps Robert Downey Jr. to promote Specs

by Amplitude Marketing | Oct 20, 2026 | Social Media

The actor was named chief customer experience officer and will create videos demonstrating the capabilities of the company’s augmented reality glasses.

Reddit adds AI-powered ad guidance tools

by Amplitude Marketing | Oct 20, 2026 | Social Media

The platform has a new campaign planner element and a way for brands to improve their optimization scores using customized recommendations.
Social media KPIs: 31 metrics to track in 2026

Social media KPIs: 31 metrics to track in 2026

by Amplitude Marketing | Oct 20, 2026 | Social Media

Key takeawaysSocial media KPIs are the specific metrics tied to your business goals, not just any number you can track.The most important KPIs fall into six categories: engagement, awareness, conversions, ROI, customer care, and content performance.Setting effective...
What is social media analytics? Types, metrics, and tools in 2026

What is social media analytics? Types, metrics, and tools in 2026

by Amplitude Marketing | Oct 20, 2026 | Social Media

Key takeawaysSocial media analytics is the process of collecting, analyzing, and reporting on data from social platforms to measure performance and inform strategy across owned, earned, and paid social.The seven main types of social media analytics (performance,...
Bluesky strategy: A complete guide for brands in 2026

Bluesky strategy: A complete guide for brands in 2026

by Amplitude Marketing | Oct 20, 2026 | Social Media

At some point, someone on your team has probably asked, “Should we be on Bluesky?”  Whether you’re ready to go all-in or just test the waters, it helps to know what you’re getting into first. Here’s everything you need to know about Bluesky, plus a step-by-step guide...
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