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Loop Marketing vs. traditional marketing: What’s the difference?

Loop Marketing vs. traditional marketing: What’s the difference?

by Amplitude Marketing | Apr 9, 2026 | Digital Marketing

Two-thirds of marketers say that marketing has changed more in the past three years than in the past 50. Understanding Loop Marketing versus traditional marketing has become essential for marketers in 2026. The two frameworks differ fundamentally in how brands reach,...
Marketing forecast fundamentals every growth team needs

Marketing forecast fundamentals every growth team needs

by Amplitude Marketing | Apr 9, 2026 | Digital Marketing

A marketing forecast estimates future marketing results, such as leads, pipeline, and revenue, using historical data and conversion assumptions. Marketing forecasting connects planned activity to expected outcomes, helping teams understand what performance is likely...
Knowing About AI Isn’t Enough. Here’s How to Actually Use It.

Knowing About AI Isn’t Enough. Here’s How to Actually Use It.

by Amplitude Marketing | Apr 9, 2026 | Digital Marketing

Maybe you’ve opened ChatGPT a handful of times, gotten subpar results, and moved on. Maybe you’ve sat through an AI training or two and thought, “Cool, but how does this actually apply to my job?” Or maybe you’ve bookmarked a dozen AI tools you saw recommended on...

YouTube tests 90-second unskippable ads on CTV

by Amplitude Marketing | Apr 8, 2026 | Social Media

The company’s overview of nonskippable ads still lists 60-second ads as the maximum length available, but a Reddit user discovered longer segments.

LinkedIn adds video playback speed controls

by Amplitude Marketing | Apr 8, 2026 | Social Media

Users can now decide whether to play in-stream videos at half speed or double speed, providing new ways to engage with short-form clips.
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