by Amplitude Marketing | Apr 23, 2025 | Social Media
Influencer marketing (IM) enables brands to drive authentic engagement in a saturated digital space where consumers have grown skeptical of traditional advertising. It humanizes you and offers a more relatable way to connect with your audiences. As the 2024 Influencer...
by Amplitude Marketing | Apr 23, 2025 | Digital Marketing
“Inclusive marketing is all about brands acknowledging the many ways that people are different,” says this marketing master. Her voice drops to a conspiratorial tone. “And this is the very important part: Choosing which identities you’re going to serve.” Also...
by Amplitude Marketing | Apr 23, 2025 | Digital Marketing
I have seen things I wouldn’t have believed even a few years ago. ChatGPT drafting content strategies from a three-sentence prompt. Grammarly solving my Oxford comma woes across an entire manuscript. I have yet to watch C-beams glitter in the dark. But I’ve witnessed...
by Amplitude Marketing | Apr 23, 2025 | Digital Marketing
A Microsoft study found that people spend 15% of the workday checking email— that’s about six hours a week squinting at their inboxes. While many want that number to be lower, the truth is that email is still a valuable communication tool. When I opt into an email...
by Amplitude Marketing | Apr 23, 2025 | Digital Marketing
Engagement on social media is like mingling at a party. There could be tons of people in the room (read: following you), the music could be great, and the vibe could be just right, but if no one’s conversing, the party’s dead — and no one wants to throw a lousy party....
