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B2B Marketing Analytics That Every Team Needs to Track — My Take as a Marketer

B2B Marketing Analytics That Every Team Needs to Track — My Take as a Marketer

by Amplitude Marketing | Mar 6, 2025 | Digital Marketing

I primarily work with B2B clients, so I’m getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesn’t...
13 Media Planning Tools I Tried & What Worked Best [+ Free Template]

13 Media Planning Tools I Tried & What Worked Best [+ Free Template]

by Amplitude Marketing | Mar 6, 2025 | Digital Marketing

Nowadays, people are consuming marketing and media in more ways than one, which means that media planning tools are no longer optional for those who want to reach their audiences across a variety of channels. I’ve found that while traditional outlets like TV,...
How to Create a Successful Marketing Campaign [Strategies, Data, + Examples]

How to Create a Successful Marketing Campaign [Strategies, Data, + Examples]

by Amplitude Marketing | Mar 6, 2025 | Digital Marketing

From P&G’s “Thank You, Mom” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us. I find that the best types of marketing campaigns have a long shelf life — sticking in my brain for years, decades even (Sarah...

How To Use AI To Scale Content Marketing With a Lean Team

by Amplitude Marketing | Mar 6, 2025 | SEO

Description: Scaling content marketing with AI seems ideal until generic AI drafts fall short. Learn how to streamline content execution without sacrificing quality.

LinkedIn Opens New ‘Experience Center’ in London

by Amplitude Marketing | Mar 5, 2025 | Social Media

A new way to experience LinkedIn.
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