by Amplitude Marketing | Jun 3, 2025 | Social Media
Your Facebook marketing strategy hinges on measurable impact—not just reach. Facebook key performance indicators (KPIs) are critical to track performance, improve content based on performance and tie your efforts to business goals. But sifting through dozens of...
by Amplitude Marketing | Jun 3, 2025 | Social Media
If you download the Calm app, you’re greeted with an immediately soothing vibe when you open it. Quiet nature sounds play, the interface is designed in soft colors and you can select a variety of meditations, sounds, ASMR or even “Sleep Stories” to help your mind slow...
by Amplitude Marketing | Jun 3, 2025 | Digital Marketing
When I stepped into my role as head of content at Gong, I didn’t come with a decade of marketing experience. I came with a sales background and a whole lot of time spent chasing leads. That experience turned out to be my unfair advantage. Here‘s what I knew from...
by Amplitude Marketing | Jun 3, 2025 | Digital Marketing
Running a marketing agency used to mean juggling a small army of freelancers, risking missed deadlines, and spending more time managing people than creating content and building strategies. That’s how Barbara Jovanovic of Startup Cookie used to operate. She’s now...
by Amplitude Marketing | Jun 3, 2025 | Digital Marketing
SEO is changing. We’re entering a new era of search — the AI age — and with it comes generative engine optimization (GEO), the practice of optimizing content for AI-driven engines such as ChatGPT or Perplexity. If we want our content to reach the right people, we need...
