by Amplitude Marketing | Jun 17, 2025 | Digital Marketing
You know that moment when you stumble on a brilliant growth tactic hidden in a Reddit thread or buried deep in a comment section? That’s the kind of stuff I live for. I’m Tom Orbach, a growth marketer and a Forbes 30 Under 30 honoree who created a viral...
by Amplitude Marketing | Jun 17, 2025 | Digital Marketing
ChatGPT and Google Bard have entered the chat. If you haven‘t joined the conversation around artificial intelligence (AI) in digital marketing, you’re missing the party. Perhaps you‘re exploring AI on your own, or your boss asked you to report back on ways to...
by Amplitude Marketing | Jun 17, 2025 | Digital Marketing
In 2020, I interviewed Andrea Lisbona for Forbes about her less than two-year-old hand sanitizer brand, Touchland. The pandemic was wreaking havoc and the very green startup needed to act quickly and smartly. That they did — tightening their marketing strategy to meet...
by Amplitude Marketing | Jun 17, 2025 | SEO
The terminology in this industry is evolving. I’m defining AI search as search that happens in AI assistants like ChatGPT, Copilot, Gemini, etc. While we’re working on a larger study across many websites, I wanted to share more data on…Read more ›
by Amplitude Marketing | Jun 17, 2025 | SEO
But marketers have learned something important along the way: don’t try to measure everything. It’s more helpful to track a few key numbers that give you useful insights. This guide will show you how to focus on the most important…Read more ›