by Amplitude Marketing | Jul 19, 2025 | SEO
For example, here’s an AI Overview in the 2nd position. I asked our awesome data scientist Xibeijia Guan to find out how often they show in different positions. She pulled 10M SERPs with AI Overviews total, 1M per country across…Read more ›
by Amplitude Marketing | Jul 19, 2025 | SEO
Is your Google Search Console showing a trend of plummeting clicks and soaring impressions? Welcome to “The Great Decoupling,” a seismic shift in how people are using the web driven by AI Overviews. In this episode of Whiteboard Friday, Tom explains how AI...
by Amplitude Marketing | Jul 18, 2025 | Social Media
Australians don’t just love to shop—they love to shop online. And social media—namely, social commerce— has become a major part of e-commerce success. Aussie consumers regularly turn to social to learn about new products, seek customer support and make purchases,...
by Amplitude Marketing | Jul 18, 2025 | Digital Marketing
There’s a quiet shift happening across social platforms — and it’s not about algorithms or viral soundbites. It’s about community.Instagram has broadcast channels. YouTube has community posts. Snapchat leans on private stories. Messaging features are showing up inside...
by Amplitude Marketing | Jul 18, 2025 | Digital Marketing
I’ve recently been using Substack to find new music to listen to. That’s probably not quite what its founders had in mind, but it has a ton of newsletters written by people who just really love music. It’s less professional music criticism and more “hey, this album...
