by Amplitude Marketing | Jul 22, 2025 | Digital Marketing
Brands want to know that they are on the right track toward achieving their goals. That’s why measurement matters. Key performance indicators (KPIs) often give leaders signals to determine if what they’re doing is working or if they need to adjust. A client I worked...
![Here’s how (and why) marketers are using AI-generated content [new data & tips]](https://amplitudemktg.com/wp-content/uploads/2025/07/3e25e192-30c3-40c1-a7da-a4d054c9e157-1.png)
by Amplitude Marketing | Jul 22, 2025 | Digital Marketing
Did you see the viral AI ad aired at the NBA finals? Crazy visuals, impeccable product integrations, 3.3M views on X. I almost couldn’t believe it was completely AI-generated content. An AI film-maker co-wrote the script with Gemini, generated Veo-3 prompts and...
by Amplitude Marketing | Jul 22, 2025 | SEO
We decided to find out. We pulled one million keywords that triggered AI Overviews and extracted the top three links cited within those AIOs: a total of 1.9 million citation links in our database. We then analyzed the relationship between:…Read more ›
by Amplitude Marketing | Jul 22, 2025 | SEO
AI models draw on search engine indexes to enrich their static training data in a process known as retrieval augmented generation (RAG), so some crossover between AI and search results is to be expected. But how much does your visibility…Read more ›
by Amplitude Marketing | Jul 21, 2025 | Social Media
Are we pushing too fast, too soon on AI companions?
